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~person:"Finnie, Ross Elliott"
~person:"Mirzaei, Abas"
~type_genre:"Aufsatz in Zeitschrift"
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Finnie, Ross Elliott
Mirzaei, Abas
Gray, David
23
Gray, David M.
20
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13
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ECONIS (ZBW)
8
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1
Long-run inequality and short-run instability of men's and women's earnings in Canada
Beach, Charles M.
;
Finnie, Ross Elliott
;
Gray, David M.
- In:
The review of income and wealth : journal of the …
56
(
2010
)
3
,
pp. 572-596
Persistent link: https://www.econbiz.de/10008797733
Saved in:
2
Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
Saved in:
3
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
4
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
5
Earnings dynamics in Canada : an econometric analysis
Finnie, Ross Elliott
;
Gray, David M.
- In:
Labour economics : official journal of the European …
9
(
2002
)
6
,
pp. 763-800
Persistent link: https://www.econbiz.de/10001711371
Saved in:
6
Earnings variability and earnings instability of women and men in Canada : how do the 1990s compare to the 1980s?
Beach, Charles M.
;
Finnie, Ross Elliott
;
Gray, David M.
- In:
Canadian public policy : a journal for the discussion …
29
(
2003
)
Suppl.
,
pp. S41-S63
Persistent link: https://www.econbiz.de/10001738325
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
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