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~person:"Fitzsimmons, Jason R."
~source:"econis"
~subject:"Brand personality"
~subject:"HENRY"
~subject:"Indien"
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Brand personality
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Fitzsimmons, Jason R.
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Academy of Management learning & education : AMLE
1
Journal of fashion marketing and management
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ECONIS (ZBW)
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MBA admission criteria and an entrepreneurial mind-set : evidence from "Western" style MBAs in India and Thailand
Shepherd, Dean A.
;
Douglas, Evan J.
;
Fitzsimmons, Jason R.
- In:
Academy of Management learning & education : AMLE
7
(
2008
)
2
,
pp. 158-172
Persistent link: https://www.econbiz.de/10003725926
Saved in:
2
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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