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Teenagers' response to self- and other-directed anti-smoking messages
Miller, Chip E.; Foubert, Bram; Reardon, James; Vida, Irena - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 515-533
Persistent link: https://www.econbiz.de/10003541445
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Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity Across Different Cultures
Reardon, James; Miller, Chip; Foubert, Bram; Vida, Irena; … - In: Journal of international marketing 14 (2006) 3, pp. 115
Persistent link: https://www.econbiz.de/10007287676
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Teenagers' response to self- and other-directed anti-smoking messages: A cross-cultural study
Miller, Chip; Foubert, Bram; Reardon, James; Vida, Irena - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10007761173