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~person:"Fournier, Susan"
~subject:"Markenartikel"
~subject:"United States"
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Markenartikel
United States
Consumer behaviour
21
Konsumentenverhalten
21
Brand
15
Brand management
13
Markenführung
13
Beziehungsmarketing
8
Relationship marketing
8
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Fournier, Susan
Gupta, Rangan
79
Baghestani, Hamid
31
Marcellino, Massimiliano
27
Diebold, Francis X.
25
Rossi, Barbara
24
Dawes, John
23
Pierdzioch, Christian
23
Han, Heesup
22
Kilian, Lutz
22
Lusk, Jayson L.
22
Phau, Ian
22
Watson, Mark W.
22
Ravazzolo, Francesco
21
Timmermann, Allan
21
Sarkar, Abhigyan
19
Swanson, Norman R.
19
Stock, James H.
18
Balcilar, Mehmet
17
Clark, Todd E.
17
Fetscherin, Marc
17
Hildebrandt, Lutz
17
Miller, Stephen M.
17
Clements, Michael P.
16
Dubé, Jean-Pierre
16
Franses, Philip Hans
15
Ghysels, Eric
15
Goldsmith, Ronald E.
15
McCracken, Michael W.
15
Paap, Richard
15
Stavins, Joanna
15
Bronnenberg, Bart J.
14
Diamantopoulos, Adamantios
14
Einav, Liran
14
Guo, Hui
14
Huber, Frank
14
Jang, Soocheong
14
Keller, Kevin Lane
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
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Brand management ; Vol. 2
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Journal of marketing research
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Strong brands, strong relationships
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
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Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
2
Technological consumer products in everyday life : ownership, meaning, and satisfaction
Mick, David Glen
;
Fournier, Susan
-
1995
Persistent link: https://www.econbiz.de/10000917640
Saved in:
3
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
4
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
5
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
6
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
9
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
10
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
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