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Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
van Oest, Rutger; Franses, Philip Hans - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10010325000
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Outlier robust analysis of market share and distribution relations for weekly scanning data
Franses, Philip Hans; Kloek, Teunis; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000945730
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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Testing market share attraction models
Franses, Philip Hans; Paap, Richard - 1999
Persistent link: https://www.econbiz.de/10001394098
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Which brands gain share from which brands? : inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans - 2003
Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...
Persistent link: https://www.econbiz.de/10011334354
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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On testing for unit roots in market shares
Franses, Philip Hans; Srinivasan, S. - 1999
Persistent link: https://www.econbiz.de/10001433323
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans; Ooms, Marius - 2003
Persistent link: https://www.econbiz.de/10001883843
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Forecasting market shares from models for sales
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516