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Estimating the Market Share Attraction Model using Support Vector Regressions

Nalbantov, Georgi; Franses, Philip Hans; Groenen, Patrick; … - In: Econometric Reviews 29 (2010) 5-6, pp. 688-716

We propose to estimate the parameters of the Market Share Attraction Model (Cooper and Nakanishi, 1988; Fok and Franses, 2004) in a novel way by using a nonparametric technique for function estimation called Support Vector Regressions (SVR) (Smola, 1996; Vapnik, 1995). Traditionally, the parameters of...

Persistent link: https://www.econbiz.de/10008691635

Estimating duration intervals

Franses, Philip Hans; Vroomen, Vroomen, B.L.K. - Erasmus Research Institute of Management (ERIM), … - 2003

Duration intervals measure the dynamic impact of advertising on sales. More precise, the p per cent duration interval measures the time lag between the advertising impulse and the moment that p per cent of its effect has decayed. In this paper, we derive an expression for the duration interval...

Persistent link: https://www.econbiz.de/10010731552

Forecasting in marketing

Franses, Philip Hans - Faculteit der Economische Wetenschappen, Erasmus … - 2004

support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …

Persistent link: https://www.econbiz.de/10010731719

Time-Series Models in Marketing

Franses, Philip Hans; Dekimpe, Dekimpe, M.G.; Hanssens, … - Erasmus Research Institute of Management (ERIM), … - 2006

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

Persistent link: https://www.econbiz.de/10010837477

Visualizing attitudes towards service levels

Franses, Philip Hans; Lam, Lam, K.Y.; van de Velden, … - Erasmus Research Institute of Management (ERIM), … - 2011

To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...

Persistent link: https://www.econbiz.de/10010837589

Measuring the impact of promotion on weekly market shares

Franses, Philip Hans; Lucas, André - 1996

Persistent link: https://www.econbiz.de/10000952467

Econometric models in marketing

Franses, Philip Hans (contributor); … - 2002

Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …

Persistent link: https://www.econbiz.de/10012049576

Deriving dynamic marketing effectiveness from econometric time series models

Horváth, Csilla (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001812014

Modeling dynamic effects of promotion on interpurchase times

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701893

Econometric models in marketing

Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.

Persistent link: https://www.econbiz.de/10001634366