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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We … choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for …
Persistent link: https://www.econbiz.de/10010336207
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Bayesian analysis of seasonal unit roots and seasonal mean shifts
Franses, Philip Hans; Hoek, Henk; Paap, Richard - 1995
Persistent link: https://www.econbiz.de/10000924661
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Experimental investigation of consumer price evaluations
Sándor, Zsolt (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001989990
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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Bayesian model averaging in the presence of structural breaks
Ravazzolo, Francesco; Paap, Richard; Dijk, Dick van; … - 2006
Persistent link: https://www.econbiz.de/10003385036
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Simple Bayesian forecast combination
Franses, Philip Hans - In: Annals of financial economics 15 (2020) 4, pp. 1-7
Persistent link: https://www.econbiz.de/10012643023
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A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
Fok, D.; Paap, Richard; Horvath, Csilla; Franses, … - 2010
The authors put forward a sales response model to explain the differences in immediate and dynamic effects of promotional prices and regular prices on sales. The model consists of a vector autoregression rewritten in error-correction format which allows to disentangle the immediate effects from...
Persistent link: https://www.econbiz.de/10014027477
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Do experts' SKU forecasts improve after feedback?
Legerstee, Rianne; Franses, Philip Hans - In: Journal of forecasting 33 (2014) 1, pp. 69-79
Persistent link: https://www.econbiz.de/10010424880
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van; Fok, Dennis; … - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
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Do experts incorporate statistical model forecasts and should they?
Legerstee, Rianne; Franses, Philip Hans; Paap, Richard - 2011
Persistent link: https://www.econbiz.de/10009619351