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Organising the interplay between exploitation and exploration : the case of interactive development of an information system

Hjelmgren, Daniel; Dubois, Anna - In: Industrial marketing management : the international … 42 (2013) 1, pp. 96-105

Persistent link: https://www.econbiz.de/10009734082

Organising the interplay between exploitation and exploration: The case of interactive development of an information system

Hjelmgren, Daniel; Dubois, Anna - In: Industrial marketing management : the international … 42 (2013) 1, pp. 96-105

Persistent link: https://www.econbiz.de/10010074153

Interactive resource development in new business relationships

Gadde, Lars-Erik; Hjelmgren, Daniel; Skarp, Fredrik - In: Journal of Business Research 65 (2012) 2, pp. 210-217

Interaction in business relationships is a significant means of resource development. Studies of these processes have focused on interactive development in long-term relationships between buyer and supplier. This study explores the characteristics of joint resource development in new business...

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Interactive resource development in new business relationships : a commentary essay

Holmlund, Maria - In: Journal of business research : JBR 65 (2012) 2, pp. 218-219

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Interactive resource development in new business relationships

Gadde, Lars-Erik; Hjelmgren, Daniel; Skarp, Fredrik - In: Journal of business research : JBR 65 (2012) 2, pp. 210-217

Persistent link: https://www.econbiz.de/10009506330

Interactive resource development in new business relationships

Gadde, Lars-Erik; Hjelmgren, Daniel; Skarp, Fredrik - In: Journal of business research : JBR 65 (2012) 2, pp. 210-218

Persistent link: https://www.econbiz.de/10009819624

"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets

Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Marketing performativity : theories, practices and devices, (pp. 37-60). 2017

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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets

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