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~person:"Freundt, Tjark Christian"
~subject:"Vergleich"
~type_genre:"Conference proceedings"
~type_genre:"Thesis"
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Emotionalisierung von Marken : inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten
Freundt, Tjark Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301714
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Emotionalisierung von Marken : Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten
Freundt, Tjark Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515296
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