Introduction to economics and the economy -- Limits, alternatives, and choices -- The market system and the circular flow -- Price, quantity, and efficiency -- Demand, supply, and market equilibrium -- Market failures : public goods and externalities -- Government's role and government failure...

Preface -- Introduction to economics and the economy -- Limits, alternatives, and choices -- The market system and the circular flow -- Price, quantity, and efficiency -- Demand, supply, and market equilibrium -- Market failures: public goods and externalities -- Government's role and government...

Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten. (Verlagstext)