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~person:"Frey, Bruno S."
~person:"Kotler, Philip"
~source:"econis"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Textbook"
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A framework for marketing management
Kotler, Philip
-
2003
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2. ed.
Persistent link: https://www.econbiz.de/10001684851
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2
Marketing-Management : Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
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2001
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10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001544311
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3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
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2003
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3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
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12. ed.
Persistent link: https://www.econbiz.de/10013474938
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5
Marketing management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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