Krsienbewältigungspotential des Marketing in der Rezession zu übersehen. …

's consumers. The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and the … young generation reacts to the elements and effects of retro marketing, compared to the older population, and what … possibilities of applying a new trend of communication on the food market - retro marketing, also called nostalgia marketing, were …