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~person:"Fruchter, Gila E."
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Fruchter, Gila E.
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Too popular, too fast : optimal
advertising
and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Closed-loop
advertising
strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
3
Advertising
in a competitive product line
Fruchter, Gila E.
- In:
International game theory review
3
(
2001
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10001708546
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