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A hierarchy-of-effects approach to designing a social marketing game

Russell-Bennett, Rebekah; Leo, Cheryl; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 105-128

Persistent link: https://www.econbiz.de/10011514766

Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications

Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10010373761

A services approach to social marketing programs

Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013

Persistent link: https://www.econbiz.de/10011431916

Transforming beyond self : fluidity of parent identity in family decision-making

Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10011417116

Social marketing

Russell-Bennett, Rebekah - In: The marketing book, (pp. 508-532). 2016

Persistent link: https://www.econbiz.de/10011471735

Case Studies on Social Marketing : A Global Perspective

Galan-Ladero, M. Mercedes (ed.); Alves, Helena M. (ed.) - 2019

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...