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Market Share Performance of Foreign and Domestic Brands in China

Gao, Gerald Yong; Pan, Yigang; Tse, David K.; Yim, Chi … - In: Journal of international marketing 14 (2006) 2, pp. 32-51

Persistent link: https://www.econbiz.de/10007257200

Performance of multinational firms' subsidiaries: influences of cumulative experience

Gao, Gerald Yong; Pan, Yigang; Lu, Jiangyong; Tao, Zhigang - In: Management international review : mir ; journal of … 48 (2008) 6, pp. 749-767

Persistent link: https://www.econbiz.de/10003788741

The pace of MNEs’ sequential entries : cumulative entry experience and the dynamic process

Gao, Gerald Yong; Pan, Yigang - In: Journal of international business studies : JIBS ; an … 41 (2010) 9, pp. 1572-1580

Persistent link: https://www.econbiz.de/10008798276

CSR communication intensity in Chinese and Indian multinational companies

Lattemann, Christoph; Fetscherin, Marc; Alon, Ilan; Li, … - In: Corporate governance : an international review 17 (2009) 4, pp. 426-442

Persistent link: https://www.econbiz.de/10003883413

Corporate social responsibility in emerging markets : the importance of the governance environment

Li, Shaomin; Fetscherin, Marc; Alon, Ilan; Lattemann, … - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 635-654

Persistent link: https://www.econbiz.de/10008664287

Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)

Alon, Ilan; Lattemann, Christoph; Fetscherin, Marc; Li, … - In: International journal of emerging markets 5 (2010) 1, pp. 6-22

Persistent link: https://www.econbiz.de/10003980120

The pace of MNEs’ sequential entries: Cumulative entry experience and the dynamic process

Gao, Gerald Yong; Pan, Yigang - In: Journal of International Business Studies 41 (2010) 9, pp. 1572-1580

This study examines the pace with which multinational enterprises undertake sequential entries in a foreign market. We focus on learning effects from cumulative entry experience of different modes within a host market. Moreover, we investigate the dynamic process of entry mode switch, and how...

Persistent link: https://www.econbiz.de/10008739222

Performance of Multinational Firms’ Subsidiaries: Influences of Cumulative Experience

Gao, Gerald Yong; Pan, Yigang; Lu, Jiangyong; Tao, Zhigang - In: Management international review : mir ; journal of … 48 (2008) 6, pp. 749-768

Persistent link: https://www.econbiz.de/10008170496

The pace of MNEs’ sequential entries: Cumulative entry experience and the dynamic process

Gao, Gerald Yong; Pan, Yigang - In: Journal of international business studies : JIBS ; a … 41 (2010) 9, pp. 1572-1581

Persistent link: https://www.econbiz.de/10008733861

Corporate Social Responsibility in Emerging Markets

Li, Shaomin; Fetscherin, Marc; Alon, Ilan; Lattemann, … - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 635-655

Persistent link: https://www.econbiz.de/10008640573