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~person:"Gattiker, Thomas F."
~subject:"experiment"
~type:"other"
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Interpersonal Trust Formation During the Supplier Selection Process: The Role of Communication Channel
Huang, Xiaowen
;
Gattiker, Thomas F.
;
Schwarz, Joshua L.
-
2008
This study investigates
business-to-business
interpersonal trust formation (trust that develops between boundary …
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