Narrow search
Showing 1 - 4 of 4
Cover Image
Entrepreneurial orientation in cross-cultural research : assessing measurement invariance in the construct
Runyan, Rodney C.; Ge, Baoshan; Dong, Baobao; Swinney, … - In: Entrepreneurship, theory and practice : ET & P 36 (2012) 4, pp. 819-836
Persistent link: https://www.econbiz.de/10009581345
Cover Image
Entrepreneurial Orientation in Cross‐Cultural Research: Assessing Measurement Invariance in the Construct
Runyan, Rodney C.; Ge, Baoshan; Dong, Baobao; Swinney, … - In: Entrepreneurship, theory and practice : ET & P 36 (2012) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10009993157
Cover Image
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Cover Image
The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-435
Persistent link: https://www.econbiz.de/10009185333