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~person:"Geis, Gerold"
~type_genre:"Collection of articles written by one author"
~type_genre:"Thesis"
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Markteinführung von Konsumgütern : Analysen und Implikationen für die erfolgreiche Gestaltung anhand von Haushaltspaneldaten
Geis, Gerold
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2003
Persistent link: https://www.econbiz.de/10001812421
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Management der Markteinführung von Konsumgütern : Strategien, Erfolgsfaktoren, Panelanalysen
Geis, Gerold
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2003
Persistent link: https://www.econbiz.de/10001928264
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