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~person:"Gierl, Heribert"
~person:"Wansink, Brian"
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Consumer behaviour
141
Konsumentenverhalten
141
Advertising effects
27
Werbewirkung
27
Theorie
24
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24
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17
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17
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English
102
German
41
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Gierl, Heribert
Wansink, Brian
Han, Heesup
155
Belk, Russell W.
112
Pechlaner, Harald
99
Mattila, Anna S.
98
Grunert, Klaus G.
96
Nijkamp, Peter
96
Smeral, Egon
94
Huber, Frank
90
Phau, Ian
90
Wiedmann, Klaus-Peter
85
Law, Chun Hung Roberts
84
Bauer, Hans H.
83
Lusk, Jayson L.
83
Song, Haiyan
82
Sheth, Jagdish N.
79
Usman, Osly
79
Herrmann, Andreas
77
Foxall, Gordon R.
75
Loureiro, Sandra Maria Correia
74
Brida, Juan Gabriel
72
Jang, Soocheong
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Bagozzi, Richard P.
67
Tisdell, Clement A.
66
Bieger, Thomas
65
McAleer, Michael
65
Nayga, Rodolfo M.
65
Rajagopal
64
Septianto, Felix
63
Agarwal, Sumit
62
Hall, Colin Michael
61
Stavins, Joanna
61
Paul, Justin
60
Welfens, Paul J. J.
60
Wong, IpKin Anthony
60
Woodside, Arch G.
60
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INSEAD
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Marketing : ZFP ; journal of research and management
17
Faculty & research / Insead : working paper series
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
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4
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4
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3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of food products marketing
2
Journal of marketing
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
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Asia Pacific journal of marketing and logistics
1
Canadian journal of agricultural economics : CJAE
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Cornell hospitality quarterly : CQ
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Developmental challenges in marketing research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Health economics
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
142
USB Cologne (EcoSocSci)
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1
Der Einfluss von Plausibilität und Imagery-Instruktion auf die Wirkung von Werbung für touristische Angebote
Gierl, Heribert
- In:
Tourismus-Journal : Zeitschrift für …
8
(
2004
)
2
,
pp. 177-210
Persistent link: https://www.econbiz.de/10003278879
Saved in:
2
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
3
Polarisierung des Handels
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
37
(
1991
)
4
,
pp. 299-327
Persistent link: https://www.econbiz.de/10001122393
Saved in:
4
Konsumententypologie oder A-priori-Segmentierung als Instrumente der Zielgruppenauswahl
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
41
(
1989
)
9
,
pp. 766-789
Persistent link: https://www.econbiz.de/10001072007
Saved in:
5
Lebensstil und Preislagenwahl der Konsumenten
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 387-417
Persistent link: https://www.econbiz.de/10001106222
Saved in:
6
Neue Technologien und Leapfrogging der Nachfrager
Gierl, Heribert
- In:
Journal of business economics : JBE
67
(
1997
)
10
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10001227154
Saved in:
7
Incentivizing nutritious diets : a field experiment of relative price changes and how they are framed
Cawley, John H.
;
Hanks, Andrew S.
;
Just, David
; …
-
2016
Persistent link: https://www.econbiz.de/10011435761
Saved in:
8
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
9
Food waste paradox : antecedents of food disposal in low income households
Porpino, Gustavo
;
Parente, Juracy
;
Wansink, Brian
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011418939
Saved in:
10
Existing food habits and recent choices lead to disregard of food safety announcements
Cao, Ying
;
Just, David
;
Turvey, Calum Greig
;
Wansink, Brian
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 491-511
Persistent link: https://www.econbiz.de/10011453857
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