//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
26
Werbung
26
Advertising effects
17
Werbewirkung
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Brand
4
Emotion
4
Markenartikel
4
Brand Evaluations
2
Deutschland
2
Experiment
2
Gender
2
Germany
2
Geschlecht
2
Narrative Methode
2
Narrative method
2
Perception
2
Preismanagement
2
Pricing strategy
2
Wahrnehmung
2
advertising
2
"For You" statements
1
Advertising media
1
Advertising planning
1
Affect
1
Ambiguity Effect
1
Animal Cuteness
1
Animal husbandry
1
Animal protection
1
Animals
1
Animals in Advertising
1
Appearance Self-Esteem
1
Attitude
1
Brand Evaluation
1
Brand extension
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
4
Book section
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
20
German
6
Author
All
Gierl, Heribert
Kaiser, Harry M.
60
Eisend, Martin
47
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
39
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Okazaki, Shintaro
26
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
24
Pepels, Werner
24
Septianto, Felix
24
Sethi, Suresh
24
Yoon, Sukki
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Castronova, Edward
21
Kinnucan, Henry W.
21
Terlutter, Ralf
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
Carlson, Les
17
Choi, Yung Kyun
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
11
Challenges in an age of dis-engagement
2
International journal of marketing : IJM ; formerly Der Markt
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Bridging the gap between advertising academia and practice
1
Der Markt : international journal of marketing
1
Designing and communicating experience
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
4
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
5
Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011688268
Saved in:
6
High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Thomas, Stefan
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 123-137)
.
2017
Persistent link: https://www.econbiz.de/10011688967
Saved in:
7
Who would like to be treated fairly? : utilizing the entitativity and the singularity concept for creating effective advertisements to promote fair-trade products
Steinhart, Tanja
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10011780878
Saved in:
8
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
9
Konsistenz der Internetwerbung mit der klassischen
Werbung
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
2
,
pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
Saved in:
10
Verwendung von Goal Frames in der
Werbung
Gierl, Heribert
;
Koncz, Julia
;
Satzinger, Michaela
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->