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The economic value of public situation and outlook information has long been a subject of debate. The purpose of this study is to investigate the economic value of USDA reports in hog and cattle markets. The investigation is based on event study analysis, with the "events" consisting of the...
Persistent link: https://www.econbiz.de/10009442967
While the risk premium hypothesis in futures markets has been the subject of a long and continuous controversy, the risk premium hypothesis in forward markets is also of interest among economists. The hypothesis is supported by some theoretical arguments and empirical evidence yet remains an...
Persistent link: https://www.econbiz.de/10009442969
marketing recommendations. Results indicate that even when skeptical beliefs are incorporated into the model a few programs in … corn and several programs in soybeans appear to be better marketing alternative compared to a naïve strategy that mimics …
Persistent link: https://www.econbiz.de/10009442981
The economic value of public situation and outlook information has long been a subject of debate. The purpose of this paper is to investigate the economic value of USDA WASDE reports in corn and soybean markets. The investigation is based on event study analysis, with the "events" consisting of...
Persistent link: https://www.econbiz.de/10009442999
In this paper we highlight how the use of internet has changed from 2004 to 2009 among Hungarian companies, how their expectations about the role of e-commerce as a competitive advantage has evolved and whether perceived benefits of e-commerce show a shift from 2004 to 2009.We investigate the...
Persistent link: https://www.econbiz.de/10010124032
marketing environment of firms influence evaluations of e-commerce and its implementation. Their analysis is based on the …
Persistent link: https://www.econbiz.de/10010124176
Új trendek jelentek meg nemrégiben a média és marketing területén egyaránt, módosítva a vállalatok és fogyasztóik … újragondolják marketing üzeneteik tradicionális, egyirányú kommunikációs folyamát, és beépítsenek egy újfajta, kétirányú … kommunikációt marketing stratégiájukba, ahol már a felhasználók képesek tartalmat létrehozni, módosítani, megosztani, valamint …
Persistent link: https://www.econbiz.de/10010124575
A rejtett gazdaság kiemelkedő makrogazdasági problémának tekinthető a kelet-közép- európai társadalmakban; a széles terjedelemben ingadozó kutatási eredmények Magyarországon a GDP 20–25%-ára becsülik az informális szektor méretét. A nem megfi gyelt gazdaságból származó...
Persistent link: https://www.econbiz.de/10010125332
“content marketing”. This study incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope of … social media (SM) as a marketing communications and media content distribution system. In an exploratory content analysis of … marketing communications with special attention to their usage of media-specific contents. SM impels companies to eventually …
Persistent link: https://www.econbiz.de/10010352950
funkciókat (pl. marketing) bizonyos vállalati méret alatt a gazdasági szervezetek. A cikk megvizsgálja, hogy a marketingfunkció … miben és miért más kkv környezetben, mint amit a klasszikus marketing szakirodalom ismertet, alapvetően nagyvállalati …
Persistent link: https://www.econbiz.de/10011287911