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The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

Puerto Rican Consumers' Attitude towards Willingness to Pay a Premium for Ethnic Produce: An Econometric Analysis

Govindasamy, Ramu; Puduri, Venkata S. - In: Quarterly Journal of International Agriculture 50

was conducted by a private marketing company for the Puerto Rican ethnic group in 16 states of east-coast United States …

Persistent link: https://www.econbiz.de/10011142789

Using Internet Bulletin Board Focus Group Sessions to Elicit Consumer Preferences for Ethnic Greens and Herbs

Govindasamy, Ramu; Kelley, Kathleen; Puduri, Venkata S. - In: Journal of Food Distribution Research 42 (2011) 1

Persistent link: https://www.econbiz.de/10010917871

Style and Performance of Agricultural Market Advisory Services

Cabrini, Silvina M.; Irwin, Scott H.; Good, Darrel L. - NCR-134 Conference on Applied Commodity Price Analysis, … - 2005

This paper describes the degree of marketing activeness of market advisory programs for corn and soybeans, and analyzes … marketing programs are based on superior information and/or analytical skills. …

Persistent link: https://www.econbiz.de/10005459786

Retailer-Wholesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

Govindasamy, Ramu; Pingali, Aruna; Italia, John; … - Department of Agricultural, Food and Resource … - 1998

Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups...

Persistent link: https://www.econbiz.de/10005483508

Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey

Govindasamy, Ramu; Schilling, Brian J.; Sullivan, Kevin P. - Department of Agricultural, Food and Resource … - 2004

-funded marketing campaign for agricultural products produced in New Jersey. In an effort to spur demand for New Jersey farm products … retailers to promote Jersey Fresh products. With funding from the USDA’s Federal-State Marketing Improvement Program, the New …

Persistent link: https://www.econbiz.de/10005039333

Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

Govindasamy, Ramu; Pingali, Aruna; Italia, John; … - Department of Agricultural, Food and Resource … - 1998

New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible...

Persistent link: https://www.econbiz.de/10005039335

Farmers Markets: Managers’ Characteristics and Factors Affecting Market Organization

Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; … - Department of Agricultural, Food and Resource … - 1998

form of direct marketing has the potential to benefit all three sectors simultaneously. Farmers’ markets allow growers to … the factors that have an effect on the organization and well functioning of these direct marketing outlets. Besides …

Persistent link: https://www.econbiz.de/10005039337

Farmers Markets: Consumer Trends, Preferences, and Characteristics

Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; … - Department of Agricultural, Food and Resource … - 1998

This study provides an overview of attitudes, preferences and characteristics of consumers who shop at farmers’ markets. Besides demographics, the characteristics examined in this report include consumption trends of fresh fruits and vegetables in terms of quantity and variety, preferences for...

Persistent link: https://www.econbiz.de/10005039345

Farmers Markets: Producers Characteristics and Status of Their Businesses

Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; … - Department of Agricultural, Food and Resource … - 1998

business development, ownership status, days of operation, products sold, marketing and organic production was also collected … viable marketing alternative. These findings may be especially useful for those in charge of the planning and coordination of …

Persistent link: https://www.econbiz.de/10005039346