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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10004711147
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Marketing plans that work
McDonald, Malcolm; Keegan, Warren J. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004692947
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004053321
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10004879762