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Market orientation in production agriculture: measurement, relationships, and implications

Micheels, Eric T. - 2010

market orientation, innovation, entrepreneurship and organizational learning among Illinois beef producers, and measures the …

Persistent link: https://www.econbiz.de/10009477728

The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

Micheels, Eric T.; Gow, Hamish R. - 2010

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

Persistent link: https://www.econbiz.de/10009446154

Positional Advantage within Small Farms: Evidence from Illinois

Micheels, Eric T.; Gow, Hamish R. - 2009

orientation, entrepreneurship, innovation and learning are first-order indicators of positional advantage and that the positional …

Persistent link: https://www.econbiz.de/10009446378

Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry

Micheels, Eric T.; Gow, Hamish R. - 2008

a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …

Persistent link: https://www.econbiz.de/10009446428

Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers

Micheels, Eric T.; Gow, Hamish R. - 2009

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...

Persistent link: https://www.econbiz.de/10009446436

Az innovációterjedés lehetőségei egy technológiai piacon (Opportunity of the innovation on a technologic market)

Bauer, András; Horváth, Dóra; Mitev, Ariel Zoltán - 2007

user acceptance of a new innovation, wifi applications in a technologically less developed market with qualitative research … techniques. They used Rogers’ framework of aspects of the diffusion of innovation, to explore whether those factors are traceable … and have influence in the spreading of hotspot. Their objective was to explore the factors of diffusion of innovation in a …

Persistent link: https://www.econbiz.de/10010124514

Video-produkciós projektek a marketingoktatásban

Horváth, Dóra; Csordás, Tamás; Mitev, Ariel Zoltán; … - 2015

Cikkünk oktatás-módszertani fejlesztői prezentáció, két eltérő profilú felsőoktatási intézmény többéves együttműködéséből létrejövő projektsorozat bemutatása. Egyedülálló oktatási programunkban, mely a Budapesti Corvinus Egyetem, Marketing és Média Intézete és...

Persistent link: https://www.econbiz.de/10011586103

Az innováció értelmezése és dimenziói az értékesítők nézőpontjából = Understanding the phenomena of corporate and individual innovation from the salesmen’s point of view...

Horváth, Daniella; Korcsmáros, Enikő; Mitev, Ariel … - 2018

aim of the research is to understand the phenomena of corporate and individual innovation from the salesmen’s point of … the salesmen role in the innovation is relatively small. This can be the consequence of the uncertain role of the salesmen … in the innovation process within the company. The firms seem to be unable to take advantage of the salesmen’s potential …

Persistent link: https://www.econbiz.de/10011899303

Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication

Horváth, Dóra; Cosovan, Attila; Csordás, Tamás; … - 2018

Life-long learning is an evidence for today’s leaders and designers. If leaders would approach emerging problems like designers, many products, services and procedures would become more functional, and would be able to create long-lasting values for the organization and society. Such an...

Persistent link: https://www.econbiz.de/10011907795

Kommunikációs csatornák és az innovációs magatartás hatása a bizalomra, valamint a vevőkapcsolati teljesítményre a személyes értékesítésben / The effect of communication channels a...

Bauer, András; Mitev, Ariel Zoltán; Gáti, Mirkó - 2019

how offline and online communication channels used by salespeople and innovation behaviour affects trust and customer …, innovation behaviour affects trust and customer retention positively, which highlights the importance of innovation behaviour. …

Persistent link: https://www.econbiz.de/10012102664