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~person:"Grönroos, Christian"
~person:"Maleri, Rudolf"
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Dienstleistung
26
Services
13
Produktionstheorie
11
Dienstleistungsmarketing
6
Marketing
6
Services marketing
6
Betriebliche Wertschöpfung
4
Beziehungsmarketing
4
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4
Relationship marketing
4
Value creation
4
Customer integration
3
Customer value
3
Dienstleistungssektor
3
Kundenintegration
3
Kundenwert
3
Lieferantenmanagement
3
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3
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3
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2
Value co-creation
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Absatz
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Beyond offering value propositions
1
Beziehungsmanagement
1
Business start-up
1
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1
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7
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English
15
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11
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Grönroos, Christian
Maleri, Rudolf
Bruhn, Manfred
90
Merz, Joachim
81
Corsten, Hans
70
Gössinger, Ralf
45
Meffert, Heribert
36
Wasilewski, Rainer
29
Görg, Holger
27
Haller, Sabine
27
Edvardsson, Bo
25
Mukherjee, Arpita
25
Meyer, Anton
24
Paic, Peter
24
Stauss, Bernd
24
Fehr, Ernst
23
Hadwich, Karsten
23
Mattoo, Aaditya
22
Bartling, Björn
21
Kleinaltenkamp, Michael
20
Schmidt, Klaus M.
20
Gallouj, Fai͏̈z
19
Serafica, Ramonette B.
19
Fließ, Sabine
18
Bitner, Mary Jo
17
Bloom, Nicholas
17
Gustafsson, Anders
17
Oberlander, Willi
17
Witell, Lars
17
Bouncken, Ricarda B.
15
Spath, Dieter
15
Vargo, Stephen L.
15
Zeithaml, Valarie A.
15
Bullinger, Hans-Jörg
14
Gibbs, Michael
14
Parker, Sharon K.
14
Rubalcaba-Bermejo, Luis
14
Ulich, Eberhard
14
Debaere, Peter
13
Ganz, Walter
13
Hipp, Christiane
13
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Svenska Handelshögskolan <Helsinki>
1
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Springer-Lehrbuch
4
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2
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2
Heidelberger Taschenbücher
1
Heidelberger Taschenbücher : HT
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Organization and management series
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
6
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1
Grundzüge der Dienstleistungsproduktion
Maleri, Rudolf
-
1973
Persistent link: https://www.econbiz.de/10000078590
Saved in:
2
Grundlagen der Dienstleistungsproduktion : mit 1 Tabelle
Maleri, Rudolf
-
1997
-
4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000631671
Saved in:
3
Betriebswirtschaftliche Probleme der Dienstleistungsproduktion
Maleri, Rudolf
-
1970
Persistent link: https://www.econbiz.de/10000154264
Saved in:
4
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
5
Language use in
services
: recent advances and directions for future research
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
Saved in:
6
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
7
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in
services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
8
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001468264
Saved in:
9
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
10
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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