//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Green, Paul E."
~person:"Grönroos, Christian"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship Marketing: An Age...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Marketingtheorie
10
Paul E. Green
7
Conjoint analysis
3
Conjoint-Analyse
3
Dienstleistungsmarketing
2
Marketing management
2
Marketingmanagement
2
Services marketing
2
Beziehungsmarketing
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
HR marketing
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Multivariate Analyse
1
Multivariate analysis
1
Personalmarketing
1
Relationship marketing
1
Service management
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Collection of articles of several authors
8
Collection of articles written by one author
8
Festschrift
8
Sammelwerk
8
Sammlung
8
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
10
Author
All
Green, Paul E.
Grönroos, Christian
Sheth, Jagdish N.
53
Kumar, V.
11
Hunt, Shelby D.
9
Malhotra, Naresh K.
4
Parvatiyar, Atul
4
Rao, Vithala R.
4
Wind, Yoram
4
Garrett, Dennis E.
2
Hauser, John R.
2
Kitchen, Philip J.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bello, Daniel C.
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Ferrell, Odies C.
1
Gardner, David Morgan
1
Grewal, Rajdeep
1
Howell, Roy D.
1
Huber, Joel
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kohli, Ajay Kumar
1
Kopalle, Praveen K.
1
Kotler, Philip
1
Krieger, Abba M.
1
Krishnan, Balaji C.
1
Leone, Robert P.
1
more ...
less ...
Published in...
All
Legends in marketing
10
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
2
Internal marketing, research approach, and other works
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235078
Saved in:
3
Marketing theory
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235080
Saved in:
4
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
5
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
6
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
7
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->