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Legends in marketing: Paul E. Green
Green, Paul E. - 2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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Clustering and segmentation
Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017
Persistent link: https://www.econbiz.de/10011634248
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Conjoint analysis: the pioneering years
Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017
Persistent link: https://www.econbiz.de/10011634269
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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Conjoint analysis: applications
Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017
Persistent link: https://www.econbiz.de/10011634300
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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312