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~person:"Grewal, Dhruv"
~source:"econis"
~subject:"Einzelhandel"
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Einzelhandel
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Grewal, Dhruv
Ahlert, Dieter
5
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Journal of business research : JBR
1
Journal of marketing education : JME
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ECONIS (ZBW)
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Roles of retailer tactics and customer-specific factors in shopper
marketing
: substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
2
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
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