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~person:"Grewal, Dhruv"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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THE SElKATSUSHA AND THE FIGHT...
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Advertising effects
Beziehungsmarketing
Consumer behaviour
60
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23
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23
Relationship marketing
13
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Grewal, Dhruv
Han, Heesup
41
Mattila, Anna S.
35
Hollebeek, Linda D.
32
Loureiro, Sandra Maria Correia
26
Gierl, Heribert
24
Septianto, Felix
23
Pelsmacker, Patrick de
22
Quach, Sara
20
Dens, Nathalie
19
Klaus, Philipp
19
Prentice, Catherine
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Rather, Raouf Ahmad
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Bang, Nguyen
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Japutra, Arnold
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Kumar, V.
18
Sreejesh, S.
18
Verhoef, Peter C.
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Ahn, Jiseon
17
Balaji, M. S.
16
Das, Gopal
16
Eisend, Martin
16
Khan, Imran
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So, Kevin Kam Fung
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Torres, Ivonne M.
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Dwivedi, Yogesh Kumar
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Gil Saura, Irene
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Thaichon, Park
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Wong, IpKin Anthony
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Zúñiga, Miguel Ángel
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Bijmolt, Tammo H. A.
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Gustafsson, Anders
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Hyun, Sunghyup Sean
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Ko, Eunju
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Phau, Ian
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Evanschitzky, Heiner
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Johnson, Lester W.
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Lemon, Katherine N.
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McDonald, Heath
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Journal of retailing
7
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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Journal of marketing research
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MSI reports : working paper series
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ECONIS (ZBW)
18
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1
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
2
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
3
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
4
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
5
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
6
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
7
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
8
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
9
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
10
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
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