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~person:"Grewal, Rajdeep"
~subject:"Fachzeitschrift"
~subject:"Shareholder value"
~type_genre:"Aufsatz in Zeitschrift"
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Grewal, Rajdeep
Kumar, Satish
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Ding, Min
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
Saved in:
2
The Journal of
Marketing
Research today : spanning the domains of
marketing
scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
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