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"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product … Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by … experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a …
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function can or should best contribute to firms’ innovation efforts as the top priority. A workshop of senior academics and … research findings in firms, and (4) marketing’s overall role in innovation. This article defines these themes, sketches the …
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