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In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is not very attractive to the Romanian people. The...
Persistent link: https://www.econbiz.de/10008645087
The marketing theory started by questioning if is it science or art and finalized by declaring that ”marketing should be the philosophy of the company approach according with the needs of target market”. The tool for marketing strategies implementation is marketing mix (MMix) by the 4P or...
Persistent link: https://www.econbiz.de/10008645128
The various forms of economic cooperation are so many channels for the Romanian economy to connect itself to European and International Economy. That is why, by making use of R&D (Research & Development) cooperation mechanisms, Romania could access - even in times of transition but with the help...
Persistent link: https://www.econbiz.de/10008645132