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~person:"Grunow, Martin"
~person:"Kaletsch, Uwe"
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Grunow, Martin
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Churn-Management im Retail Banking : Vorgehensweise, Methoden und Implikationen für das Customer Relationship Management
Barth, Wolfgang
;
Kaletsch, Uwe
- In:
Customer Relationship Management in Banken
,
(pp. 131-151)
.
2001
Persistent link: https://www.econbiz.de/10001628291
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Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing
Barth, Wolfgang
;
Bomsdorf, Eckart
;
Kaletsch, Uwe
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10003708983
Saved in:
3
Abhandlungen - Die systematische Bestimmung von Mindeststichprobenumfängen bei quantitativen Werbewirkungstests im Direktmarketing.
Barth, Wolfgang
;
Bomsdorf, Eckart
;
Kaletsch, Uwe
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10008067615
Saved in:
4
Planning for ramp-ups and new product introductions in the automotive industry : extending sales and operations planning
Wochner, Sina
;
Grunow, Martin
;
Staeblein, Thomas
; …
- In:
International journal of production economics
182
(
2016
),
pp. 372-383
Persistent link: https://www.econbiz.de/10011622058
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