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~person:"Gummesson, Evert"
~source:"econis"
~subject:"Relationship marketing"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Total relationship
marketing
: [
marketing
management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
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