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~person:"Gustafsson, Anders"
~person:"Lehmann, Donald R."
~subject:"Brand image"
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Gustafsson, Anders
Lehmann, Donald R.
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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