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~person:"Hadwich, Karsten"
~person:"Schmitt, Bernd"
~subject:"Corporate culture"
~type_genre:"Aufsatz im Buch"
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
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Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924419
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