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~person:"Hadwich, Karsten"
~person:"Schmitt, Bernd"
~subject:"Customer integration"
~type_genre:"Aufsatz im Buch"
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 345-369)
.
2015
Persistent link: https://www.econbiz.de/10010531922
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