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~person:"Hadwich, Karsten"
~person:"Schmitt, Bernd"
~subject:"Event-Marketing"
~type_genre:"Aufsatz im Buch"
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Customer Experience : Forum Dienstleistungsmanagement
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A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
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Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 3-36)
.
2012
Persistent link: https://www.econbiz.de/10014567348
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