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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung

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Persistent link: https://www.econbiz.de/10011528763

Marketing research : within a changing information environment

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Marketing research

Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009

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Essentials of marketing research

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Marketing research : in a digital information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. Aufl., int. student ed.

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Persistent link: https://www.econbiz.de/10004775367

Heresies and sacred cows in scholarly marketing publications

Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138

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Essentials of marketing research

Hair, Joseph F.; Ortinau, David J.; Harrison, Dana E. - 2021 - Fifth Edition, International Student Edition

"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The...

Persistent link: https://www.econbiz.de/10012040657

Essentials of marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed

Persistent link: https://www.econbiz.de/10001810558

Marketing research : within a changing information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed

Persistent link: https://www.econbiz.de/10001818871