Ongoing food safety incidents have generated a national interest in the significant costs that food recalls impose on stakeholders. This paper examines the impact of media coverage of food safety events on consumer confidence in food safety, and measures the response of stock prices of food...

Every year hundreds of food recalls are made due to contamination. The main focus of this paper is to examine the effects of specific food events on consumers’ confidence in food safety as well as their preparedness regarding the United States food system. The food events studied in this are...