Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

We presented a theory that attempts to explain the stylized fact of the persistence of child labor in developing countries. Our model shows the importance of the role of institutions in explaining the level of education of these countries. These institutions can be formal as the quality of...