Hasan, Syed Akif; Subhani, Muhammad Imtiaz - Volkswirtschaftliche Fakultät, … - 2011
This study is an attempt to interrogate the effects of deceptive advertising on consumer loyalty in telecommunication industry of Pakistan. Four variables, Call Charges (CC), Network Coverage (NC), Network Quality (NQ) and Customer Service (CS) were used to measure deception in Telecom Ads and...