Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

This paper attempts at identifying the contours of a new world order under a unilateral paradigm currently taking shape under the US dominance. Its impact on, and implications for, various countries are going to be different but ultimately none would remain unaffected – developed or developing...