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~person:"Hatch, Mary Jo"
~type_genre:"Article in journal"
~type_genre:"Case study"
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The journal of brand management : an international journal
2
The Oxford handbook of corporate reputation
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Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
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2
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
3
Coming to America : can Nordic brand values engage American stakeholders?
Rubin, James
;
Schultz, Majken
;
Hatch, Mary Jo
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 30-39
Persistent link: https://www.econbiz.de/10003763474
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