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Tecnica e pratica delle ricerche di mercato

Tagliacarne, Guglielmo - 1955 - 2. ed

Persistent link: https://www.econbiz.de/10002772187

Tecnica e pratica delle ricerche di mercato

Tagliacarne, Guglielmo - 1960 - 3. ed. completamente riv. e notevolmente ampliata con numerosi esempi ed applicazioni ai mercati italiani

Persistent link: https://www.econbiz.de/10003691710

Marktforschung : Methoden, Anwendungen, Praxisbeispiele

Herrmann, Andreas (ed.) - 1999

Persistent link: https://www.econbiz.de/10000671983

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

From value-orientated quality improvement to customer satisfaction : a case study for passenger cars

Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997

Persistent link: https://www.econbiz.de/10001299164

Conjoint measurement : methods and applications

Gustafsson, Anders (contributor); … - 2000

Persistent link: https://www.econbiz.de/10001402990

Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement

Herrmann, Andreas (ed.); Jasny, Ralf (contributor); … - 1999 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001389002

Eine Methode zur Abgrenzung von Märkten

Bauer, Hans H. - In: Journal of business economics : JBE 62 (1992) 12, pp. 1341-1360

Persistent link: https://www.econbiz.de/10001135310

Kundenorientierung von Non-profit-Unternehmen : das Beispiel eines öffentlichen Theaterbetriebes

Bauer, Hans H. - In: Zeitschrift für öffentliche und gemeinwirtschaftliche … 18 (1995) 4, pp. 385-397

Persistent link: https://www.econbiz.de/10001192409

Taking a customer orientation

Johnson, Michael D.; Herrmann, Andreas - In: Die Unternehmung : Swiss journal of business research … 52 (1998) 3, pp. 131-143

Persistent link: https://www.econbiz.de/10001248771

A service of the