Schweisfurth, Tim; Tietze, Frank; Herstatt, Cornelius - 2011
, 1995, Saviotti, 1996) and innovation in design (Borja de Mozota, 2003, Verganti, 2008) we suggest that product design … transform previously established product architectures into new industry standards, design innovation becomes increasingly … important. Emerging dominant technological designs open opportunities for innovation in design and hence trigger periods where …