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~person:"Hertel, Günter"
~subject:"Beziehungsmarketing"
~type_genre:"Conference proceedings"
~type_genre:"Handbook"
~type_genre:"Marktinformation"
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Hertel, Günter
Hippner, Hajo
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Wilde, Klaus D.
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Hertel, Günter
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Virt, Wilfried
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Huber, Frank
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Akao, Yōji
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2000
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