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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin
;
Yingchen, Yu
;
Mohd-Any, Amrul Asraf
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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