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In this paper we consider empirical econometric models for nine brands of a fast-moving nondurable consumer product using weekly observed scanning data on market share and distribution conditional on advertising, price, promotion activities. Since the data show nonstationary characteristics, we...
Persistent link: https://www.econbiz.de/10005474862
In this paper we measure the extent to which countries are converging in per capita productivity levels. We formally define convergence in a time series analytical context, derive the necessary and sufficient conditions and introduce a cluster analytical procedure that enables us to distinguish...
Persistent link: https://www.econbiz.de/10005660878
In this paper we consider empirical econometric models for nine brands of fast-moving nondurable consumer product using weekly observed scanning data on market share and distribution conditional on advertising, price, and promotion activities. Since the data show nonstationary characteristics,...
Persistent link: https://www.econbiz.de/10008584636