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~person:"Hollander, Steven"
~subject:"Brand"
~subject:"Markentreue"
~type_genre:"Sammelwerk"
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
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